Areas of Practice
marketing and campaign strategy
Bullseye digs deep and one of our specialties is mining existing customer data to uncover those 'ah-ha!' insights. Bullseye starts with the clients' marketing objectives, then looks at their customers and the nature of their relationship with them. Next we propose marketing and campaign strategies -- list, offers, creative, etc. After we execute the campaign, we track and analyze the results, weeding out what didn't work and doubling up on what did work.
upselling and cross-selling
As a customer transitions out of an onboarding program into the stream of regular customer communications, Bullseye continues to strengthen the overall customer relationship, to identify and retain the 'best' customers, and to increase overall share of wallet with: Product Upsells, Next-Most-Likely Cross-sells, New Product/Service Introductions, Quarterly Updates/Newsletters, Surveys, Anniversary and Holiday Greetings.
creative services and production
Offering a suite of creative services including: copy, art/design, layout, as well as email/direct mail and collateral materials production, Bullseye can develop and execute turn-key, multi-channel campaigns.
prospecting and acquisition
An effective prospecting program depends on segmented strategies, systematic testing and rigorous back-end analysis. The result, over time, is an increased RR/AOR at a decreased CPA. Bullseye helps clients generate leads and acquire new customers through: Strategy and Testing Matrix Development, List Testing, Offer Testing, Copy and Layout/Package Testing, and Interval Testing.
retention and loyalty programs
Reducing defection among one's best customers is as important as acquiring new customers. A single point improvement in retention can save millions in acquisition costs. And it can sometimes be more cost-effective to re-activate a former customer than to acquire a new one. Bullseye helps clients increase the retention of their best clients through: Loyalty Programs and Re-activation campaigns.
survey work
Bullseye helps clients initiate/execute surveys both online and print. Through properly worded questions, Bullseye can help you seek the information you want from your customers, and incorporate 'survey selling' where appropriate. Bullseye compiles/report results and utilizes the results to make marketing plan recommendations.
onboarding
The primary purpose of a New Customer Onboarding program is to solidify the relationship and capture additional assets/services. Bullseye develops and implements New Customer Onboarding Programs that run, almost on auto-pilot, for many years.
response tracking and analysis
By employing rigorous back-end campaign tracking and analysis to determine RR/AOR/CPA/ROI, Bullseye refines overall marketing strategy and campaign roll-out, doubling up on what worked, and weeding out what didn't work.
consulting services
Maybe your business is just starting to put together a customer database, or you have a database full of customer data and are not sure how you can do more with the information, or maybe your database marketing efforts are at a standstill. No matter where your business is at, Bullseye stands ready to help.